The Packaging
The 'essence de femme' bottle is the inspiration of the feminine element of power and the visual representation of the 'essence de femme' woman’s captivating aura.
'essence de femme' is the impactful night-time interpretation of the 'femme by BOSS' design through the use of a rich and deep plum colour with decoration in platinum. The delicate round shaped bottle creates an aura of femininity and sophistication. The logo is wrapped around the bottle for sensuality and modern feel.
Overall the re-decorated new pack brings to life a darker, more intense colour universe synonymous with sophistication, luxury and alluring femininity. The distinct diagonal line between the lid and the bottle represents the blaze of light from the busy night-time world of the 'essence de femme' woman.