Renowned Danish Director Jan Gleie, has created an iconic TV ad that expresses the modern femininity of todays woman and the 'femme by BOSS' fragrance itself.
Beginning with a city washed in blush pink light, the ad tracks the feet of beautiful German model Julia Stegner as she walks her way through hectic, yet poetic city streets.
At first we see just her feet, glowing in an aura of sparkling light, yet as the ad unfolds we see more of Julia, whose aura radiates with dazzling femininity.
Finally, the stunning 'femme by BOSS' bottle itself appears, magically capturing Julias aura by drawing it quickly into the glass. A soft, feminine light is seen shining through the bottle.