The flask that holds BOSS Soul was created using as inspiration the modernist Guggenheim Museum in Bilbao designed by Frank Gehry, the bottle design explores a theme of contrasts - between light and shadow, between straight lines and curves, between opacity and transparency.
Externally, the structure of the bottle is strong and architectural with bold vertical edges embodying power and confidence while curved faces imply fluidity, depth and emotion. Graduated colour and transparency - from clear to mauve, transparent to semi opaque, hint at the mystery and power of the fragrance inside. The bottle itself is seductive, hinting at the secrets inside. Of course it is artistic, but ergonomic too; once BOSS Soul is in your hand you won't want to let go.